an episodic series revealing the strategies and creative approach used by best-in-class marketers for personalized ads
this series shows the mutual benefits of personalized ads in the form of case studies from top marketers across companies like GoPro, Target, and MGM Resorts.
CONTENT STRATEGIST/ Emily Sundberg
COPYWRITERS/ Susan Hahn, Madeline Mogul
ART DIRECTOR/ Megan Chong
PRODUCER/ Dani Joselson
HERO TOPIC: How can personalized ads help achieve your business objectives?
SUPPORTING TOPICS: How to get started building an ad/ How to reach the right audience with personalized ads/ Setting objectives for your business/ Choosing the right format/ Making the most out of your budget with personalized ads/ Measuring and optimizing ad performance/ Managing your campaigns/ Discovering new customers with personalized ads
the concept.
Get small businesses to consider adopting personalized ads for their businesses by highlighting proof of results in an engaging, yet instructional way that lowers the barrier for entry.
GROWING RESULTS
GROWING RESULTS
Social Skills has proven to resonate with our audiences, reaching 19.5 million on FB Watch. By pulling the curtain back on how some of the world’s most successful social-first brands run their social media, businesses are connecting to the mutual benefits of personalized ads for themselves.
We launched long-form episode with actionable links that live off-platform on Meta for Business Web and YouTube channels, where viewers have higher average watch time.
Reels serve as the primary format of social video content, providing edu-tainment segments connected to the series. Static Tips were produced as savable and shareable informational content.