a video and editorial series that covers FAQs about Meta business tools, answered by expert Meta employees
this series provides service at scale to global business audiences by answering their most nuanced questions—building depth and connection to the Meta brand and internal culture
CONTENT STRATEGIST/ Emily Sundberg
COPYWRITERS/ Brian Borromeo, Susan Hahn
ART DIRECTOR/ Megan Chong
PRODUCER/ Hannah Thielmann
The Meta for Business community often uses the comment section to ask for help and advice on how to grow their businesses on social media. We meet our audience where they are by creating content that speaks to those needs and empowers businesses to take the next step.
the concept.
We identified the top-asked questions, paired them with Meta Client Solutions Managers and creative pros to demystify key topics that might be a barrier for entry, and utilized a historically high-performing format [videos] to create a net new content franchise.
GROWING RESULTS
GROWING RESULTS
“Ask an Expert” drove businesses from social to bespoke web resources as a catalyst for action, which is an optimal case study of using social to prime our business customers to unlock economic opportunity.
We published a series of 4 reels (<60 sec) featuring Meta experts answering a FAQ and sharing best practices using Meta tools. Each episode drove to a bespoke web destination that was directly tied to the episode topic.
FORMATS: video, editorial, social / placements: ig, fb, blog, youtube, linkedin