NIKE SWIM

Campaign to spotlight the new Sneakerkini: the first swimsuit that integrates elements of a Nike sneaker.

CAMPAIGN STRATEGY

CREATIVE WRITING

VIDEO TREATMENT


META

Introduced businesses to economic and creative opportunities with Meta ad tools, creator tools, and commerce services.

CREATIVE STRATEGY

CONTENT DEVELOPMENT

COPYWRITING/EDITING


ALO YOGA

Merged business objectives with key messaging across digital properties.

CONTENT DEVELOPMENT

COPY OPERATIONS

WEB MANAGEMENT


SUPERWELL

Vibrant, versatile rebranding for a ground-up DTC wellness brand.

DIGITAL STRATEGY

REBRANDING

COPY OPERATIONS


ELIZABETH TAYLOR.COM

 Keeping the story of a legend alive.

EDITORIAL STRATEGY

CONTENT DEVELOPMENT

COPYWRITING/EDITING


BEAUTYCOUNTER

Developed content series that cut through the noise of beauty industry greenwashing.

CREATIVE STRATEGY

COPYWRITING/EDITING


MAKEMAKE

ENTERTAINMENT

Centralizing editorial storytelling under one commercial studio banner.

EDITORIAL STRATEGY

COPYWRITING/EDITING


BELLA+CANVAS

Disrupting the B2B industry: reimagining digital storytelling, innovating the user experience.

CONTENT DEVELOPMENT

COPY OPERATIONS

WEB MANAGEMENT


BURCH CREATIVE CAPTIAL

Digital relaunch for a playful private equity innovator.

COPYWRITING/EDITING

more work + writing samples