Finding the right words for different audiences on their favorite platforms.

Susan is a creative strategist and writer based in Los Angeles, available PST/EST.

Observing the internet as @susoha, she writes for tech companies and AB tests anything with a scroll.

You may have saved her work at Meta or TikTok to grow your business, or tilted your head at one of her Nike campaigns. 

If it lives online or on your feed, she’s likely written it, optimized it, and shipped that content directly to you. 

She apologizes for writing this in the third person but will always do what’s necessary for the sake of UX and readability.