Susan is a creative strategist and writer based in Los Angeles.

She’ll AB test anything that scrolls, with the digital ethnography and cultural acumen to back it up.

You may have saved her work at Meta or TikTok to grow your business.

Ask her how she grew Instagram’s B2B account by 8x in 16 months.

The two-word answer may shock you.

…or tilted your head at one of her Nike campaigns. 

A few name drops

What I’ve done

What I do